Mahindra Nuvosport Sales Dip Consecutively Since Launch

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Mahindra NuvoSport – Sub 4-Meter SUV

Mahindra launched NuvoSport in 2016 March and it is the Quanto facelift, and it is a sub four-meter SUV. The car looks sporty and sophisticated, and Mahindra has engineered the car with a new style statement.

On the front is a signature radiator grille and the headlights look trendy, the NuvoSport has a neat compact body with a glossy and well-defined bumper. The interior of NuvoSport is similar to its predecessor visible on the same beige décor used in Quanto, the features that are different from Quanto is the presence of new steering wheel and instrument cluster.

mahindra-nuvosport
Image Courtesy – Autoportal

Mahindra has enhanced the comfort levels of NuvoSport, the cushions are tailored to offer greater comfort and the lumbar support offers a higher level of coziness and protection. There is a stunning 6.2-inch touchscreen system also used in Rexton and behind the second row, there are extra jump seats. The car is fitted with a powerful 1.5-liter diesel mHawk engine that generates fierce energies of 240Nm and 101PS. It moves on an admirable 17.45kmpl mileage.

Sale outcome of NuvoSport since launch:

The NuvoSport was among the most awaited new launches, and it has the features to reign the SUV market. Mahindra has however not been able to generate desired profits with the car, and it has not been doing too well since launch and has witnessed a sale dip month after month. The company has recorded an 8% sale increase in 2016 June, contributed by the sale of 39,011 units, significantly higher than 36,134 units sold a year ago. There was a steep rise in the export sale as well, resulting in a 41% gain contributed by the sale of 4,020 units higher than 2,852 units sold in the corresponding period.

Also read: Choosing between the TUV300 and NuvoSport – SUV

The SUV market is a strong selling segment of Mahindra, and the company was banking on NuvoSport to gain consistent admirable market share. The firm has invested Rs 115 crore to build the NuvoSport and is aimed at achieving a production outcome of 18,000 units a year which is 1,500 units a month. The car was introduced sometime in 2016 March, and from then on till now, there haven’t been many buyers for NuvoSport.

From the period of March 2016 till now the sale outcome of NuvoSport has only reduced drastically. In March Mahindra sold 1298 units of the car, in April, 553 units of the car were sold, and the figures keep decreasing, in May 371 units were sold and in June 221 units were rolled out. Analyzing the sale chart of the Mahindra car over the months, it is evident that the popularity level and buying power of NuvoSport is low to a vast degree.

Competitors of NuvoSport:

As mentioned earlier, NuvoSport is a facelift model of Quanto, and this should have been a sufficient launch to gain vast market share. The competition power of the compact SUV market has been exceptionally fierce with the arrivals of Ford EcoSport, Maruti Suzuki Vitara Brezza and Hyundai Creta and Honda BR-V, and all these are strong contenders of NuvoSport.

Also read: Top 5 SUVs in the Indian Market

Honda BR-V was also recently introduced in India, and within a short span of its presence in the country, the sale outcome has been on a consistent high. In April 2016, 567 units of the car were sold, and during the same year in May and June, 2,344 and 3064 units of the car were sold. The Vitara Brezza too has generated impressive growth volumes from the period of March to June 2016, and during this period Maruti Suzuki sold 5563, 7832, 7193 and 6673 units respectively.

The month on month profit percentage of Mahindra NuvoSport is -40.4 and for Honda BR-V it is 30.7 and the month on month profit percentage of Brezza Vitara is -7.2%.

Studying the profit generation sale analysis of the competitors of NuvoSport, it is evident that the car has not had a robust presence in India. The car is sold in six variants, N4, N4 Plus, N6, N6 AMT, N8 and N8 AMT. Now to have an overview of the significance of NuvoSport, let us analyze the features of the top end variant N8 AMT.

Features of the high-end variant of NuvoSport versus competitors:

The NuvoSport N8 AMT is 3985mm long, 1850mm wide and 1870mm tall, and it is vastly spacious inside and it can easily accommodate seven occupants. The important features to take note of is the presence of artificial leather seat upholstery, two airbags, anti-lock braking system, remote central locking, front and rear power windows, air-conditioner and five gears. The car runs on a 1493cc diesel engine and generates fierce energies of 240Nm and 100bhp. It is sold at Rs 10 lakhs.

The most loaded BR-V model is the BR-V VX diesel car, and it has leather seat upholstery, two airbags, remote central locking, rear and front power windows, automatic climate control and front wheel drive engine. The car is fitted with an efficient 1498cc engine that generates 200Nm and 99bhp. It is a seven-seat car and there is abundant space inside. It is sold at a price of Rs 13.13 lakhs.

The top-end variant of Maruti Suzuki Vitara Brezza is ZDi plus, it costs Rs 9.78 lakhs and it has an anti-lock braking system, power windows, central locking. It runs on a 1248cc engine that churns 200Nm and 89bhp. It is a five-seat and it offers optimum occupant protection contributed by two airbags and anti-lock braking system.

The NuvoSport is packed with sufficient features to enjoy a comfortable and safe drive, but still, the buying power of the car has only been low in the past months since launch.

Narender Dhiman is a content writing intern at 5 Random Things. Narender has successfully developed and implemented online marketing, SEO, and conversion campaigns for 100+ businesses of all sizes.